Quote 30 Jan 79 notes
１０対３対１（10 to 3 to 1） アップルのデザイナーはどの製品についてもまったく異なるモックアップを１０は作る。Lopp 曰く、「３つがよく見えるようにあと７つ」作るのではない。そんなことならみんながやっているだろう。そうではなくて、まったく制限を設けず心行くまでデザインさせたものを１０作るのだ。それから何か月もかけて３つに絞り込む。そして最後に３つの中からこれはと思うものを決めるのだ
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アップルのデザインはこうやる・・・ « maclalala (via ginzuna) (via plasticdreams) (via mcsgsym, an-k)

2008-06-18

(via gkojay)

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